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EMAIL MARKETING SPECIALIST

The ideal candidate will be expected to work closely with the CRM Manager across a series of initiatives:

Key Responsibilities

  • Responsible for executing (setup, targeting and testing, deployment and optimization) extensive email plan delivering newsletter, campaign and tactical promotional emails to the customer base.
  • Managing daily promotional email campaigns including creative development, audience/geo-targeting, testing and deployment.
  • Campaign optimization including building and maintaining a detailed calendar of promotional cadence.
  • Testing and analyzing all aspects of email and campaign performance. Providing recommendations to improve overall effectiveness.
  • Assist in developing our loyalty program email campaigns

Skills & Experience

  • A Degree in Marketing, Economics or a related field.
  • Native or near native Italian speaker. Proficient in English.
  • Basic knowledge of HTML for email, design and usability.
  • Basic knowledge of Adobe Design Suite (Dreamweaver, Photoshop).
  • Proficient in English
  • Self-starter with the ability to handle multiple projects simultaneously
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